Petite réflexion fondamentale sur l’avenir des entreprises

Dans le cadre du développement d’Early Stage, je travaille à l’élaboration d’une offre de services relative aux défis que vont devoir affronter les entreprises dans un avenir très proche, et pour lesquels des solutions de type Entreprise 2.0 semblent être appropriées. Quelques notes ci-dessous…

(Nov. 17th)
Since the Web 2.0 patterns have suddenly popped up, things have changed fast indeed – and these patterns have now stepped out of the ‘private-connected concern’ of one’s individual to spill out within companies and organisations – and whose side effects are already tangible.

To name a few challenges companies are facing today:

Generation Y is Digital Native. People who’re about to enter the business today have grown up digital, with connected computers and mobile phones in their young hands. Their connected growth has made them consider basic things differently: values, authority, information, communication, thinking patterns – turning existing structures and tools suddenly obsolete. (We strongly recommend the reading of Don Tapscott’s growing up digital, McGraw-Hill, 2008.) They’ll soon be your middle managers. Organisations will have to understand and digest this demographic move – and take the necessary actions to shape their business environment accordingly.

Social Networks leverage Social Intelligence. Social networks usually refer to public areas (Facebook, LinkedIn, etc), but organisations should also pay attention on the corporate implications brought on the strategic table by the social interaction between their employees, and between their employees and stakeholders. Social Networks are both symptoms and results of the Digital Native demographic move, and they can be put to work for business: people connected through social networks are also employees as a mirror of companies and brands. Information and reputation flow along established or new friendships or groups, that need to be monitored, if not controlled.

Technology Frameworks switch to Service. The reflex to go with a heavy, usine-à-gaz, expensive, low-flexible range of tools has become deeply established as the only way to work. But, new trends of Web technology clearly show the way towards the Web as a platform and widespread SaaS. It is now possible to equip a large pan-European company with front-office tools that are much lighter, cheaper, more flexible, more usable, more compatible – without sacrificing any piece of security. Moreover, these tools are built around the Collaborative Framework Paradigm briefly explained above. Things are changing, and alternatives exist. They are not gadgets, this is not science fiction – this is reality.

These challenges are at our doors. Taking them into account has a big impact on the way one should consider traditional tools and work areas. Organisations who disregard those fundamental changes, don’t take the necessary actions or underfund such projects will face huge corporate-wide problems, not only on the HR side, but also on the whole business environment itself.

More on very soon.

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